If you’re a service small business owner—whether you’re a landscaper, handyman, or cleaner—finding reliable leads shouldn’t require a full-time marketing team or a big ad budget. That’s where OfferUp for Business – Services comes in.
This trusted mobile-first marketplace puts you in front of local customers who are actively looking for the help you offer. But just being on the platform isn’t enough—you need to stand out.
Here’s how to make your service listing work harder for you, using both platform data and real-world best practices.
1. Competitive Pricing Drives Engagement
On OfferUp, pricing matters. We consistently see that competitive pricing—especially in niche service categories—leads to more views, messages, and bookings.
2. Google Reviews Are a Trust Multiplier
Want to build trust fast? Bring your good reputation with you.
Listings that mention or showcase Google Reviews see stronger engagement. We make it easy for you by allowing you to add your reviews directly by connecting to your Google Business Page.
3. Choose the Right Category
Choosing a vague or inaccurate category is one of the most common mistakes we see–and it can cost you visibility. Make sure your post shows up in front of the right audience by selecting the category that best fits your service.
4. "Free Estimates" Opens Doors
On OfferUp, pricing matters. We consistently see that competitive pricing–especially in niche service categories–leads to more views, messages, and bookings.
5. Credentials Build Confidence
Customers want to know they're hiring someone qualified. Explicitly stating things like "Licensed & Insured" or offering "Satisfaction Guaranteed" adds major trust points–and it can increase conversions.
6. Professional Presentation Matters
Just like in-person services, your listing should make a strong first impression.
Profile photo: Use a clear, high-quality photo of yourself or your logo. Avoid including contact info in images—it’s not allowed on OfferUp.
Description: Focus on what your service does for the customer. Instead of saying “We clean houses,” say “Enjoy a spotless home without lifting a finger.” Include details about you or your team that make you unique (your experience, any specialties), and if you have more than one service, list them out.
Format: Use bullet points for easy reading. Include your services and specialties, and make sure when you’re setting your price that you indicate a fixed price or price range.
Call to Action: Tell customers exactly what to do next—e.g., “Send us a message to get your free quote today!”
