Finding reliable leads shouldn’t require a full-time marketing team or a big ad budget. That’s where OfferUp Services comes in. OfferUp’s trusted, mobile-first marketplace helps you reach local customers who are actively looking for the local services you provide. But simply posting a listing isn’t enough—you need to make it stand out. Here are six proven ways to make your service listing work harder for you, based on platform insights and real-world best practices.
1. Competitive pricing drives engagement
Pricing matters on OfferUp. We consistently see that competitive, clearly stated pricing—especially in niche service categories—drives more views, messages, and bookings. Even a simple price range can help customers decide to reach out.
2. Google Reviews are a trust multiplier
Trust is everything when customers are choosing a service provider. Bringing your existing reputation with you can make a big difference. Listings that reference or showcase strong Google Reviews tend to see higher engagement. OfferUp makes this easy by allowing you to connect your Google Business Page and display your reviews directly in your listing.
3. Choose the right category
Selecting the wrong category is one of the most common mistakes we see—and it can limit your visibility. Make sure your service is listed in the category that best matches what you offer so your post appears in front of the right customers.
4. “Free estimates” open doors
Including “Free Estimates” in your listing can significantly boost responses. Why? It lowers risk for customers and makes it easier for them to take the first step by sending a message.
5. Credentials build confidence
Customers want reassurance they’re hiring a professional. Calling out credentials like “Licensed & Insured," years of experience, or a “Satisfaction Guarantee” helps build trust and can increase conversion.
6. Professional presentation matters
Profile photo: Use a clear, high-quality photo of yourself, your team, or your logo. Avoid including contact information in images—it’s not allowed on OfferUp.
Description: Focus on benefits, not just tasks. Instead of “We clean houses,” try “Enjoy a spotless home without lifting a finger.” Highlight what makes you different—your experience, specialties, or approach—and list all the services you offer.
Formatting: Use bullet points to make your listing easy to scan. Clearly outline your services and specialties, and specify whether your pricing is fixed or a range.
Call to action: Tell customers exactly what to do next, like: “Send us a message to get your free quote today.”
Final thoughts
Marketing your service business doesn’t have to be complicated—or expensive. By following these six best practices, you’ll attract more leads—and more importantly, the right leads. At OfferUp for Business, we’re here to help local service pros grow with less guesswork and better results. Update your listing today and make it easier for your next customer to find you.
Ready to grow your business on OfferUp?