If you sell vehicles, getting inventory online is only the first step. You also need local shoppers to find the right vehicles, trust your dealership, and connect with your team while their interest is high. That is the job we built OfferUp Motors to do.

What is OfferUp Motors, exactly? It is our dealership-focused offering within OfferUp for Business. It combines a Verified Dealer Profile, automated inventory listings, promotion tools, direct buyer connections, lead-management support, and performance reporting in one practical, easy-to-use system. The goal is simple: help your dealership reach more local buyers and turn more of that attention into conversations, appointments, and sales without creating another pile of manual work.

A marketplace built around local vehicle shopping

Vehicle shopping often starts close to home. Buyers want to see what is available nearby, compare options, ask questions, and decide whether a vehicle is worth a visit. We put your inventory into a mobile-first local marketplace where people already come to browse and buy.

Our scale gives dealerships meaningful reach. We serve more than 40 million active users nationwide, and our shoppers run more than 10 million monthly searches across cars, trucks, motorcycles, and powersports vehicles. More than 90% of our users are authenticated. For your dealership, that creates an opportunity to show up in a familiar shopping environment and start real conversations with nearby buyers.

We don’t treat your vehicle inventory like a random collection of classifieds. We organize the dealership experience around the work your team actually does: keep inventory current, earn shopper trust, focus attention on priority units, respond to leads, and measure what happens next.

Who OfferUp Motors is for

We built OfferUp Motors for licensed dealerships and professional vehicle sellers that need more than a basic consumer listing. That includes independent and franchise dealers as well as businesses selling cars, trucks, motorcycles, UTVs, RVs, trailers, and other eligible vehicle inventory.

It can be especially useful when you want to:

• Build awareness among local, mobile-first shoppers.
• Publish a large or frequently changing inventory without posting every unit by hand.
• Give buyers a clear path to message or call your sales team.
• Promote aged, high-margin, seasonal, or otherwise important inventory.
• Route higher-intent opportunities into the CRM your team already uses.
• Understand which vehicles and actions are generating attention.

We designed Motors to complement your dealer management system, CRM, website, and sales process. It adds a local discovery and lead channel that can work with those systems.

Your Verified Dealer Profile becomes a digital showroom

Trust matters before a shopper ever steps onto your lot. We create a branded dealer profile that brings your business details and vehicle inventory together in one place. Shoppers can see your dealership name, location, hours, website, and active listings, along with a Verified Dealer badge.

That badge helps people quickly recognize that they are viewing a verified dealership presence on OfferUp. Your profile then gives them a simple way to browse more of your inventory instead of treating every vehicle as an isolated listing.

The practical payoff is consistency. Your name, inventory, and contact paths stay connected throughout the shopping experience. A buyer who discovers one sedan can move on to your SUVs, trucks, or motorcycles without starting a new search for your business. That makes the profile useful as a local digital showroom: easy to browse, easy to trust, and easy to act on.

Automatic inventory sync keeps listings current

Manual posting does not scale well when vehicles arrive, sell, or change price every day. We connect with supported dealer management and inventory systems to import vehicle photos and key information automatically. Updates made in your source system can flow to OfferUp, helping your listings reflect what is actually on the lot.

This is how we automatically sync your inventory:

1. We confirm your account details. After receiving your signed agreement, we create your account and confirm the dealer management or inventory system you use, along with your designated technical contact.
2. A specialist begins the connection. Your onboarding specialist verifies the information and coordinates any access or credentials needed to pull your inventory.
3. We configure the account. We connect the supported source system and confirm that vehicle photos and key information can be imported successfully. This stage can take anywhere from a few hours to several days, depending on the complexity of the setup and whether we need additional information from your team or provider.
4. Your account goes live. Once configuration is complete, we process the initial billing and activate your account, typically within one additional business day. You will receive confirmation when your listings are active.

We will keep you informed throughout onboarding and contact you if a delay or required action could affect the timeline.

After launch, the connection does the ongoing work. When vehicles are added, sold, or updated in your source system, those changes can flow automatically to OfferUp. This helps prices, availability, photos, and vehicle details stay aligned with what is actually on your lot, reducing repetitive posting and the risk of shoppers contacting you about outdated inventory.

The feed provides the foundation, but inventory quality still matters. Accurate prices, complete specifications, clear photos, and useful descriptions make it easier for shoppers to evaluate a vehicle and take the next step.

This automation cuts repetitive work and reduces the risk that a shopper reaches out about a unit with an outdated price or availability status. It also helps your team maintain a complete presence without asking someone to rebuild every listing on another platform.

Promoted placements help priority vehicles stand out

Not every vehicle needs the same level of attention. Your OfferUp Motors package includes a set number of promotions each month, giving you a flexible way to add visibility to newly arrived, aging, seasonal, overstocked, or otherwise high-priority inventory.  Our promotion tools let you choose the inventory you want to feature, or use automated selection where available.

You can manage promotions in two ways:

• Choose vehicles yourself. Select any active vehicle you want to feature from your dashboard. If your priorities change, you can move the promotion to another active listing with one click. This makes it easy to shift attention from an aging unit to a new arrival, support a price reduction, or align promoted inventory with a weekend campaign.
• Let OfferUp select vehicles automatically. If you do not want to manage every placement, the system can choose eligible inventory for you. Automatic selection helps ensure that you use the promotions included in your package each month.

While promoted, a vehicle displays a Promoted icon and appears in featured positions within the OfferUp For Sale feed. These positions are shared among sellers, so promoted vehicles rotate through them to provide fair exposure. A vehicle may not remain at the top continuously, and you may not see it in your own feed because the promotion is intended for prospective buyers—not your dealership’s account.

Promotions create more opportunities for buyers to discover and consider selected vehicles. Dealers using the current OfferUp Motors promotion experience receive 33% more engagement on promoted inventory. That added exposure does not guarantee a sale, but it can help priority vehicles generate more shopper activity.

Use the Item Performance Dashboard to monitor how promoted listings are performing. Review results such as views and buyer response, then use what you learn to decide which vehicles to promote next.

Buyer connections move from browsing to conversation

When a shopper is interested, extra steps can cool the lead. We give buyers direct ways to reach your dealership from the listing. They can use in-app messaging, and secure click-to-call lets them contact your sales team by phone with a tap.

That choice matters. Some shoppers want to ask a quick question in chat. Others are ready to confirm availability, discuss a trade-in, or schedule a test drive. By supporting both paths, we help buyers use the channel that matches their level of intent.

Depending on your package and feature availability, listings may also surface financing, warranty, delivery, or trade-in options, along with an estimated-payment calculator. These tools help buyers understand the purchase earlier, address common questions, and start the conversation with more context.

Lead tools help your team focus

More leads are only helpful when your team can identify and work the right ones. Dealers on OfferUp Motors can receive access to tools that identify the most serious leads. 

LeadFilter: Automatically screens and qualifies incoming shoppers, delivering only serious leads directly to your email, BDC, or CRM so your team spends less time sorting low-value inquiries.

"Ready to Buy" Indicator: Uses marketplace behavioral data to flag shoppers whose recent activity aligns directly with active inventory sitting on your lot.

"Lead Info" Indicator: Highlights buyers who voluntarily share their contact details, helping reps instantly identify ideal prospects and prioritize outreach.

Seamless CRM Integration: Automatically syncs vehicle, shopper, and source data with your existing workflow, providing full context without manual re-entry.

Performance insights turn activity into decisions

We give you a performance dashboard so you can see how listings are working. Track signals such as views, messages, leads, and vehicle-level engagement. These numbers help answer practical questions: Which models attract attention? Which units get viewed but do not generate contact? Where could better photos, pricing, descriptions, or promotion make a difference?

Performance reporting is most useful when you connect it to dealership actions. Compare promoted and unpromoted inventory. Keep track of your team's response speed. Review results by vehicle type, price range, age, or campaign. Then use what you learn to adjust your strategy.

Every Motors account also includes dedicated support. Your account partner can help you choose the right setup, improve listings and promotions, review performance, and identify opportunities based on your market and goals. We are in your corner and here to help you get the most out of OfferUp Motors.

How getting started works

Getting your dealership live follows a straightforward path:

1. Tell us about your business. We learn about your inventory, market, systems, and sales goals.
2. Create the right package. We match available features and support to your dealership's needs.
3. Connect your inventory. We work with supported dealer management systems and feed partners to bring vehicle data and images into OfferUp.
4. Build your presence. We set up your branded, verified profile to showcase your inventory and display your business details and contact paths.
5. Route and manage leads. Your team receives inquiries through the agreed channels, including CRM delivery where configured.
6. Measure and improve. You use the business portal, reporting, promotions, and account support to keep refining performance.

Specific integrations and features can depend on your systems, market, and package. Our team can confirm what is available before you commit.

What is OfferUp Motors designed to do?

At its core, we use OfferUp Motors to make your dealership easier to discover, easier to trust, and easier to contact in the local marketplace. We bring together the parts that matter: a professional profile, current inventory, strategic visibility, direct buyer access, lead qualification, CRM-friendly delivery, and measurable performance.

The result is not another disconnected listing task for your staff. It is a dealership channel designed to fit the way you already manage inventory and customers. If you want to reach local vehicle shoppers without adding unnecessary complexity, let’s talk about what kind of vehicles you’re trying to move. We’ll help you build the right path from local discovery to the dealership lot.